Blog


Strengthening our brains for learning

calander 26 July, 2020
Learning is a lifelong process focused on personal development. In my last article, I talked about "Adaptability, and it's importance for individual growth". In 1963 Leon C. Meggison paraphrased Darwin's Origin of Species, and wrote: "It is not the most intellectual of the species that survives; it is not the strongest that survives, but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself....
Adaptability

Adaptability and it’s importance for growth

calander 04 July, 2020
The importance of organizations and its employees to be adaptive to progress cannot be understated. Just refer to Sears, JC Penney, and Blockbuster or extinct positions like elevator operators, ice delivery, and switchboard operators. It is undeniable that progress and change will always happen. A bright future seems to lie in flexibility and the ability to reinvent yourself or evolve, so you have options. Think of yourself as a collection of skills and not precise...
Communication network

This belief often fails when communicating to employees

calander 05 April, 2020
There is a business myth that if you communicate through email, newsletters, memos, texts, or intranet sites, you'll get your message out to your employees, and they will be supported. These numerous channels let employees know what a business wants and needs. This works sometimes, but if you're honest, in most cases, it fails when dealing with new initiatives, processes, projects, or changes. It's easy to think that collectively sending out communications frequ...
Less words more meaning

Embracing simplicity: How writing less is more

calander 14 September, 2019
People’s attention spans are very short. The computer age maybe at fault, but this has always been the case since the caveman days. Imagine cave drawings with a bunch of words. Would they have had the same impact today? The purpose of writing is to deliver a clear message, so your reader knows what you're trying to communicate. How do you embrace simplistic writing? Here’s how: Visuals Why say something when you can show something? The term “a picture is w...
Building brand identity

How to Build Your Brand Identity

calander 06 February, 2013
What is your company message and are you recognized for it? Over the last few months, I have written two articles about branding. The first article was titled, “How to Define Your Brand Identity.” The second was “How to Choose Corporate Colors to Effectively Communicate Your Brand.” These articles show you how to deal with your visual identity, but your identity is much more than just visual. Every day, we dress ourselves, and we decide what colors and ac...
Branding Architecture

How to Define Your Brand Identity

calander 30 October, 2012
Branding is the face and outward expression of a company’s identity. It is the name and visual appearance, which ensures consumer recognition and individuality. There is no right way or wrong way in regards to branding. It is subjective and should constantly be evolving as you or your business does. That said, there are still fundamental aspects everyone should try to adhere to. A brand identity should include a name, logo and other visual elements such as images ...

How to Choose Corporate Colors to Effectively Communicate Your Brand

calander 21 September, 2012
Corporate color schemes can be one of the essential statements a company can make. One of the key elements to building a strong brand is your color selection. It helps you to stand out from the competition and evokes emotions. Where would Tiffany & Company be if it did not have its unique "Tiffany Blue" color? Its color has been known worldwide as a symbol of style and sophistication. The color is also one of the most underestimated parts of the design for which...

10 Tips for Hiring a Consultant

calander 18 April, 2012
What you should ask yourself when hiring a consultant Consultants, if used wisely, can bring on a great impact to your business. Their outside perspective and years of experience can initiate new ideas. I usually hire consultants/agencies for two reasons: Teach me (those things for which they were hired). Ideally, I will learn how to do something and then hire them to teach me something else. The good consultants will get hired repeatedly. Don’t be afraid ...