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Executing and having a good social media strategy can be difficult due to the time required to cultivate it. Like everything else, you get what you put into it. But how can you devise a plan that can be effective? First, you have to figure out what you want to get out of it. Then, establish your objectives and goals so you can react when your campaigns are not meeting expectations. Will your social pages be an informative vehicle for your company or a way to buil...