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Branding Architecture

How to Define Your Brand Identity

calander 30 October, 2012
Branding is the face and outward expression of a company’s identity. It is the name and visual appearance, which ensures consumer recognition and individuality. There is no right way or wrong way in regards to branding. It is subjective and should be constantly evolving as you or your business does. That said, there are still fundamental aspects everyone should try to adhere to. A brand identity should include a name, logo and other visual elements such as images ...