What score would you give Klout?
15 August, 2012
Does Klout really measure influence and should marketers pay attention?
Human nature requires acknowledgement and validity. This cannot be more true and necessary in the business world. Social media has overtaken our lives and your either with the rest of the world or against it. Resisting it is futile. So how does a business measure social media success? Typically, you want to measure your success through the following 5 phases (see chart):
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