Planning Your Branding Initiative
18 December, 2016
No matter what size a company, whether creating a new brand or rebranding an existing one it can be one the toughest projects a company can go through. The stakes are very high and implementing this initiative successfully is incredibly important. Breaking down all of the objectives that encompass branding is key to keeping your head above the water. There are many cross-functional teams that will be part of the project, and it is the marketing and creative departme...