Blog

No matter what size a company, whether creating a new brand or rebranding an existing one it can be one the toughest projects a company can go through. The stakes are very high and implementing this initiative successfully is incredibly important. Breaking down all of the objectives that encompass branding is key to keeping your head above the water. There are many cross-functional teams that will be part of the project, and it is the marketing and creative departme...

Today marketing department budgets and resources can run thin. The requirements for branding, social media, PR, trade shows, product launches, collateral, promos, and websites, can all be daunting. The list is just too long to mention them all. If you are a marketing professional, you know far too well, how difficult it can be to get things done. Marketers have more systems and more data to go through than most companies' infrastructures can handle. Luckily as marke...

What is your company message and are you recognized for it? Over the last few months, I have written two articles about branding. The first article was titled, “How to Define Your Brand Identity.” The second was “How to Choose Corporate Colors to Effectively Communicate Your Brand.” These articles show you how to deal with your visual identity, but your identity is much more than just visual. Every day, we dress ourselves, and we decide what colors and ac...

Branding is the face and outward expression of a company’s identity. It is the name and visual appearance, which ensures consumer recognition and individuality. There is no right way or wrong way in regards to branding. It is subjective and should constantly be evolving as you or your business does. That said, there are still fundamental aspects everyone should try to adhere to. A brand identity should include a name, logo and other visual elements such as images ...

Corporate color schemes can be one of the essential statements a company can make. One of the key elements to building a strong brand is your color selection. It helps you to stand out from the competition and evokes emotions. Where would Tiffany & Company be if it did not have its unique "Tiffany Blue" color? Its color has been known worldwide as a symbol of style and sophistication. The color is also one of the most underestimated parts of the design for which...