Today marketing department budgets and resources can run thin. The requirements for branding, social media, PR, trade shows, product launches, collateral, promos, and websites, can all be daunting. The list is just too long to mention them all. If you are a marketing professional, you know far too well, how difficult it can be to get things done. Marketers have more systems and more data to go through than most companies’ infrastructures can handle. Luckily as marketing evolves, technology does as well. I have gathered this list of marketing tools and apps to help your team complete its goals. Not all of them are the best, but they are free and can get the job done.<\/p>\n
Monitor Your Brand<\/strong> Google Trends<\/strong> Adwords<\/strong> Managing Social Media<\/strong> Curating Content <\/strong> Trending Hashtags<\/strong> Press Releases<\/strong> Spell and Grammar Check <\/strong> Personas<\/strong> Email <\/strong> Computer Screen Video Recording <\/strong> Survey\u2019s <\/strong> Presentations <\/strong> Cloud Storage<\/strong> Free Stock Images<\/strong> SEO Tool<\/strong>s FTP Client Software<\/strong> Transferring Files <\/strong> Convert Photos or Scans to Vector Line Art <\/strong> Website Creation<\/strong> Photo Editing<\/strong> Graphic Design<\/strong> Meta Tag Generator<\/strong> Website Share Buttons<\/strong> Broken Link Checker<\/strong> HTML Tables and Forms<\/strong> Sitemap Generator<\/strong> Search Engine Website Submission<\/strong> HTML Editor<\/strong> Website Browser Review<\/strong> Website Graders<\/strong> Related Articles: Today marketing department budgets and resources can run thin. The requirements for branding, social media, PR, trade shows, product launches, collateral, promos, and websites, can all be daunting. The list is just too long to mention them all. If you are a marketing professional, you know far too well, how difficult it can be to … Continue reading “Free Marketing Tools to Maximize Your Strategies”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80,4,78],"tags":[77,76,11,19,71],"_links":{"self":[{"href":"http:\/\/scottsilver.net\/blog\/creativediversity\/wp-json\/wp\/v2\/posts\/664"}],"collection":[{"href":"http:\/\/scottsilver.net\/blog\/creativediversity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/scottsilver.net\/blog\/creativediversity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/scottsilver.net\/blog\/creativediversity\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/scottsilver.net\/blog\/creativediversity\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":0,"href":"http:\/\/scottsilver.net\/blog\/creativediversity\/wp-json\/wp\/v2\/posts\/664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/scottsilver.net\/blog\/creativediversity\/wp-json\/wp\/v2\/media\/934"}],"wp:attachment":[{"href":"http:\/\/scottsilver.net\/blog\/creativediversity\/wp-json\/wp\/v2\/media?parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/scottsilver.net\/blog\/creativediversity\/wp-json\/wp\/v2\/categories?post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/scottsilver.net\/blog\/creativediversity\/wp-json\/wp\/v2\/tags?post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nCompetitive keyword analysis – Social Mention<\/a>, Ice Rocket<\/a>, Tweet Deck<\/a>, Talkwalker<\/a>, Google Alerts<\/a>, Key Word Tool<\/a><\/p>\n
\nGoogle.com\/trends\/<\/a> is a great tool that allows you to see current search trends. You can look up specific search terms and stories to understand how those terms have trended over time. See specific keywords or brands by region and date. Compare one term vs. another and see alternative keywords you may not have thought about.<\/p>\n
\nPerformance Grader – Wordstream<\/a> – Helps advertisers audit their PPC accounts and take action to improve the strength of their campaigns<\/p>\n
\nFree can only take you so far, but these apps are pretty decent, Hootsuite<\/a>, Tweet Deck<\/a>, Likeable<\/a>, Social Oomph<\/a>. If you want more features, you can certainly pay for the upgrades. I prefer Hootsuite and Tweet Deck.<\/p>\n
\nYou can set up alerts on subjects that interest you for social media feeds. Create and grow your online presence in minutes by publishing curated content. Scoopit<\/a>, Storyzy<\/a>, Feedly<\/a>, and Google Alerts<\/a> are places you can use to allow you to review news feeds and emerging trends.<\/p>\n
\nWhat are the best places to help you decide what hashtags to use? Twitter trending is an obvious start but here are a few others: Trendmap<\/a>, RiteTag<\/a>, Tagdef<\/a>, Hashtagify.me<\/a>, and Keyhole.co<\/a><\/p>\n
\nThere are several paid services such as PRweb and PRnewswire, but PRLog<\/a> is free.<\/p>\n
\nProofreading tools that check text for grammar, punctuation, style, and contextual spelling checker plus plagiarism detector.<\/span> The best tool is Grammarly<\/a>, but there are many others, such as Ginger Software<\/a>, Small SEO Tools<\/a>, and Polish My Writing<\/a>.<\/p>\n
\nPersonapp<\/a> is a great app to help you visualize your target customer by inputting their gender, likes, behaviors, and goals in a simple-to-read layout. You can share your newly created customer personas, which makes it perfect for sharing with teams and agencies. It has a pdf export feature.<\/p>\n
\nI like MailChimp<\/a> a lot. It is easy to use with many templates that can be customized.<\/p>\n
\nNeed to show your computer screen for presentations or tutorials? Try Screencast-O-Matic.com<\/a> or Screencast<\/a>.<\/p>\n
\neSurveysPro<\/a>, Kwik Surveys<\/a><\/p>\n
\nPrezi<\/a>, Animoto<\/a><\/p>\n
\nI’m sure you have heard of DropBox<\/a>, Google Drive<\/a>, OneDrive<\/a> and a host of other cloud storage services but not many offers more then 5GB-10GB for free. Try Mega<\/a> and its generous storage capacity of 50GB for free.<\/p>\n
\nA limited selection but nevertheless free. Sometimes you are just better off paying for it. Freedigitalphotos<\/a>, Free Images<\/a>, Pexels<\/a>, Freestockphotos<\/a>, Stock Vault<\/a>, imcreator<\/a>, Stock Snap<\/a>, Refe<\/a>, Pixabay<\/a>.<\/p>\n
\nRead this article: 10 SEO Tools to Analyze Your Website Like Google Does<\/a>. and What is SEO<\/a><\/span>. Here are a few other tools: Moz<\/a>Pineberry<\/a>, Alexa<\/a> provides information about websites including Top Sites, Internet Traffic Stats and Metrics, Related Links, Online Reviews Contact Information, and Search. Webconfs<\/a> is a search engine spider simulator and has utilities.<\/p>\n
\nFetch<\/a>, and Filezilla<\/a> will get the job done. Read this article for more options: The 7 Best Free FTP Apps for Your Mac<\/a><\/p>\n
\nWe Transfer<\/a> – Transfer files up to 2GB for free. A great service that I use all the time. Receivers do not need to install anything. They get an email with a download link. You will also receive an email indicating when the receiver downloaded your files.<\/p>\n
\nFor the non-artist, this can come in handy when you do not have the original files. Convert your images to vector with clker<\/a>, Autotracer<\/a>. Vector files are made up of points, lines, and curves related to one another using mathematical formulas. Typical programs that make vector files are Illustrator, Inkscape, and CorelDraw.<\/p>\n
\nWordPress<\/a> is known for blogs, but it can also be great for regular websites. Here are some themes<\/a>. There are plenty of quick website creation sites such as Wix<\/a>, Squarespace<\/a>, and Weebly<\/a>. They tend to give you a little taste before you are forced to buy in their system.<\/p>\n
\nPixlr<\/a> Online image-editing tool that can be used with just about any Internet browser.<\/p>\n
\nCanva<\/a> is for the graphically challenged. This site has templates you can modify to help you create marketing collateral. Everything from social media images to presentations, for free. You can store everything online and even access stock images to include in your work.<\/p>\n
\nMeta tags in web pages are often required by search engines as a source of information to help them to decide how to list and rank your website. There is a debate if Meta tags are needed. This article explains: How Important are Tags in 2016 for SEO?<\/a> Use this free Meta Tag generator<\/a>, to help you make the most of your submissions.<\/p>\n
\nAddthis<\/a> or Sharethis<\/a> buttons<\/p>\n
\ndrlinkcheck<\/a><\/p>\n
\nMantis-A Templates<\/a>, Jot Form<\/a><\/p>\n
\nA quick way to create a site map for your website. xml-sitemaps<\/a><\/p>\n
\nNot sure how well it works but it can\u2019t hurt Freewebsubmission<\/a>.<\/p>\n
\nRead this article: The Best Free Website Builder 2016<\/a> CSS editor – Stylizer<\/a><\/p>\n
\nSee how your site looks like in different browsers. Browser Shots<\/a><\/p>\n
\nOnline tools that grade your site against key metrics like performance, mobile readiness, SEO, and security. Hubspot Grader<\/a>, Free Grader<\/a>, Nibber<\/a>, Woorank<\/a>, 1and1<\/a>, Talent Cupboard<\/a>, Google Page Speed Insights<\/a>. Read this article for many more graders: Top 25 free website grader tools<\/a><\/p>\n
\n5 Amazing Free Stock Photo Sites in 2019 (Inc Pros & Cons)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"